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More Tech Tips
- • Understanding Typographic Emphasis and Hierarchy
- • How to Rebrand Your Business in 7 Steps
- • Add Beauty and Balance Using the Golden Ratio and the Perfect Spiral
- • 4 Principles That Can Make or Break Your Grid Designs
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- • 6 InDesign Best Practices
- • Understanding Photoshop File Formats
- • Leading Like a Pro
- • Become A Keyboard Shortcut Superman
- • Master the Light With Custom White Balance
- • Spot, Heal, Clone: The Perfect Combination
- • 4 Illustrator Hacks You Didn't Know You Needed
- • Preflighting: The Perfect Launch
- • Think Inside the Box with Grid Systems
- • Caring for the Widows and Orphans
- • Fix Distorted Photos
- • Fine Tuning Typography
- • Real-Time CMYK Previews
- • Compose Yourself!
- • Understanding Compound Paths
4 Principles That Can Make or Break Your Grid Designs
From a single column book to a complex modular lattice, design grids organize space and convey ideas in an orderly fashion.
Creating a table in a word processing document is one thing, but efficiently designing volumes of material is like a puzzle waiting to be solved. As design educator Timothy Samara said:
“A grid is truly successful only if, after all of the literal problems have been solved, the designer rises above the uniformity implied by its structure and uses it to create a dynamic visual narrative of parts that will sustain interest page after page.”
When you are perplexed about where to start, here are four lines of attack:
1. Assess the Material
Content, margins, amount of imagery, and the number of panels all factor into your grid selection.
- Single-column grids appear less intimidating and are best when working with continuous text (like an essay or a book).
- Multi-column grids work well for making large amounts of information easier to digest (like magazines or websites).
- Modular grids are best for arranging units of information into manageable chunks or zones (like newspapers, calendars, infographics, or complex reports).
2. Construct a Foundation
To determine the best layout for your grid, consider the main text first and note any project restrictions (like size, number of pages, or colors).
Once you are familiar with these basics, sketch a basic layout of how elements might fit on a page. If you plan to include images, boxes, or charts, first determine the space needed for written content, and build outward from here.
3. Add Hierarchy and Order
To simplify large quantities of material, break your design into “easy reading” segments with headings, subheadings, lists, bullets, and pull quotes.
Vary the size of images based on the importance of each event or subject. You may find it helpful to rank images in size order before building your layout.
4. Mix Quirks with Consistency
To keep readers engaged, use a robust and consistent structure – then break the rules and shake things up!
- Use three columns of text on one page and then replace them with a large (one-panel) image on the next.
- Build a two-column grid but vary columns at different widths to add visual tension and movement.
- Disrupt bold, dynamic images by layering text boxes on top (unifying these elements by matching your text box headers with brilliant photo colors)
Remember, the primary role of grids is to clarify communication. No matter what approach you take, your designs should always simplify the reader’s journey!
by Beth Tondreau
Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too.
This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.